"Celebrate 'Sirimongkol' with the special SIRITHAI x Pomme Chan collection—designed as a meaningful New Year’s gift or a thoughtful present for your loved ones, inspired by the essence of auspiciousness and crafted with sustainability in mind, featuring environmentally friendly, one-of-a-kind tableware repurposed from surplus factory ceramics, alongside 100% organic jasmine rice and Khao Kam Noi grown through regenerative farming practices that restore forest ecosystems."